Ulta Beauty(ULTA) · US
Sector: XLY | Last updated: 28 Aug 2026
Ulta Beauty (ULTA) is showing Bearish momentum today, with an Altra Score of 28.9 on AltraOne's multi-timeframe (MTF) momentum analysis. The stock is part of the XLY sector, where it ranks 23 by relative strength in a currently bearish RS regime (Relative Strength: 441.52). Recent EMA crossover activity: Close below EMA 8; Close below EMA 20; Close below EMA 200. ULTA closed at 517.50 on 28 Aug 2026 (-4.52% for the day), based on end-of-day (EOD) price data rather than a live quote.
Price
Stock Relative Strength
Latest EMA CrossOvers
ULTA's Daily RSI(14) is 49.4 (down 8.9 from prior), Weekly RSI is 49.5 (down 0.6 from prior), and Monthly RSI is 54.0 (up 0.5 from prior). Price is currently trading above its Daily EMA 50, Weekly EMA 8, but below its Daily EMA 8, Daily EMA 20, Daily EMA 200, Weekly EMA 30.
Multi-Timeframe RSI (14)
| Timeframe | RSI | Prev | Change |
|---|---|---|---|
| Daily | 49.4 | 58.2 | ▼ 8.9 |
| Weekly | 49.5 | 50.2 | ▼ 0.6 |
| Monthly | 54.0 | 53.5 | ▲ 0.5 |
Stock Price and EMA Placement
History
TradingView ↗The current active signal for ULTA is Bearish, triggered on 03 Apr 2026 at a price of 537.39. Since then, the stock has gained 3.70%.
These are long-term momentum shifts, not buy/sell recommendations.