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Booking Holdings(BKNG) · US

Sector: XLY | Last updated: 28 Aug 2026

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Booking Holdings (BKNG) is showing Bearish momentum today, with an Altra Score of 39.7 on AltraOne's multi-timeframe (MTF) momentum analysis. The stock is part of the XLY sector, where it ranks 37 by relative strength in a currently bearish RS regime (Relative Strength: 175.44). Recent EMA crossover activity: Close above EMA 20. BKNG closed at 205.63 on 28 Aug 2026 (+1.02% for the day), based on end-of-day (EOD) price data rather than a live quote.

Price

205.63
Vol: 3.59M
28 Aug 2026
H: 207.56C: 205.63O: 203.55L: 203.06

Altra Score

39.7
Strong Bearish
Bearish
Neutral
Bullish
Strong Bullish

Stock Relative Strength

Rank 37
in Sector XLY
bearish
RS: 175.44RS Chart ↗

Latest EMA CrossOvers

Close above EMA 20

BKNG's Daily RSI(14) is 52.9 (up 3.2 from prior), Weekly RSI is 15.5 (down 0.1 from prior), and Monthly RSI is 15.9 (up 0.2 from prior). Price is currently trading above its Daily EMA 20, Weekly EMA 8, but below its Daily EMA 8, Daily EMA 50, Daily EMA 200, Weekly EMA 30.

Multi-Timeframe RSI (14)

TimeframeRSIPrevChange
Daily52.949.7▲ 3.2
Weekly15.515.6▼ 0.1
Monthly15.915.7▲ 0.2

Stock Price and EMA Placement

Price below Daily EMA 8
Price above Daily EMA 20
Price below Daily EMA 50
Price below Daily EMA 200
Price above Weekly EMA 8
Price below Weekly EMA 30

History

TradingView ↗
Active Signal30 Jan 2026
Bearish
Price: 4990.46
▲ +95.88%
Return
DateSignalPrice
26 Dec 2025Bullish5440.14
31 Oct 2025Bearish5068.04
24 Nov 2023Bullish3065.43
29 Sept 2023Bearish3034.30
01 Sept 2023Bullish3064.74

The current active signal for BKNG is Bearish, triggered on 30 Jan 2026 at a price of 4990.46. Since then, the stock has gained 95.88%.

These are long-term momentum shifts, not buy/sell recommendations.

Price Chart — BKNG

Open on TradingView

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